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HD DVD gets pimped in Tokyo Drift commercial

Matt Burns

You know that hot, new HD DVD release right around the corner? No, not Batman Begins, but The Fast and The Furious, Tokyo Drift. Just a quick side note here, we had the opportunity to peep this title at the CEDIA show and lets just say wow -- talk about a movie that is meant for HD. Anyways, HD DVD gets the same treatment that Sony Studios has been using for months by indicating that the title is going to be available on standard DVD and HD DVD as well during a Monday Night Football commercial spot. We are glad to see that the HD DVD Promotional Group is finally using some of the $150 million allotted for marketing on something besides a tour bus; even though that tour bus was hot.

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