Apple's Genius Bar will soon be able to add 'entertainment' to its list of things it does for people, as CBS has given two thumbs up for a show pilot titled Genius Bar. The show apparently follows the employees of a place similar to Apple's Genius Bar and their adventures with "the cool, hip and beautiful" employees of a nearby Ambercrombie & Fitch-like store.
Excuse me while I gag.
Ok, and.. we're back from the gagging break. What on earth are these people thinking? Granted, Apple is flying high right now, but hold the phone. If Apple wanted a show to pimp themselves and their products, they could have conjured (or had CBS conjure) anything cooler than this: a Matrix rip-off where all the white and candy blue code looks like AppleScript, and the Agent Smiths look more like clones of Bill Gates, or a CSI spin-off where all the lab machines are Xserves and Mac Pros, and all the camera work in the field is done with MacBooks and iSights.
Knowing CBS, the hip but slightly-too-arrogant Johnny from the Kinda-Genius Bar will have to cancel his date with Electra from Kimbercrombie & Fitch because he has to fix Heath Ledger's iPod. Ugh.
But who knows - maybe the saving grace of the show might be that its straight-from-radio pop soundtrack will be available from the iTunes Store.