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Discovery launched Atlas in a big way

Matt Burns

Discovery Atlas launched last night (on again tonight) but a few days ago 400 media and embassy professionals packed the The AFI Silver Theatre to enjoy a sneak peek of the first episode. The $65 million dollar series will take us viewers to more then 30 counties over the next few years and apparently Discovery feels very strongly about this program. The special gala the other night is reminiscent of a blockbuster movie premier with traffic stopping events and dignitaries; there was even Brazilian Carnival goers, Australian aborigines and masked Venetian revelers to entertain the attendants. In case you missed the programs premier on Sunday night, Discovery Atlas is on again tonight at 5 p.m. EST.

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