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Zune unboxed on camera

Ryan Block, @ryan
10.03.06
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We kind of wish Microsoft would stop putting their best foot forward with the marketing peeps on Zune, and instead let the product stand on its own. Having Chris Stephenson get on camera for CBS and say stuff like "brown is the new black is the new white," and "welcome to the social -- that's one of our key lines" smacks a mite bit disingenuous and wanton, but at very least they learned their lesson about package design from that internal video of theirs -- we're going to miss the "excessively human" marketing materials with "shelf presence" that "communicates the richness of the product." Ah well, one less surprise to look forward to when we finally get our hands on a unit.

[Thanks, lt.milo]

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