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Min-E3 takes off, lands in Santa Monica hangar


After a fair bit of searching and speculation, some of the details surrounding E3's fate have finally begun to emerge from the putrid smoke and piles of debris that remained after the world's biggest games expo spectacularly imploded several months ago. James Brightman at GameDaily BIZ writes that the ESA now has a firm date and location in mind for next year's Min-E3, more seriously titled E3 Media and Business Summit -- a change from the previous and vaguely fruity E3 Media Festival.

Right, when is it taking place?

The event will take place from July 11th until July 13th, 2007.

It's not still in Los Angeles, is it?

No, it's been moved to the considerably less vile Santa Monica. Attendee mortality rates should be significantly improved. That means they'll go down ... we think.

How does Min-E3 work, exactly?

In concept, it's a smaller, more personal E3 comprised of fewer people, less extravagant spaces and more one-on-one time between the press and the latest third-person scuba-karate game. The full list of exhibitors / hotel guests has yet to be revealed, but Nintendo has already committed to showing their permanently grinning faces.

What's this about a hangar?

Well, in addition to having hotel rooms set up to demonstrate new products to the media, the ESA has obtained permission to use the nearby Barker Hangar (visit their disturbingly sterile website and take a virtual tour) as an expo show floor of sorts. With the event now being invite-only, the smaller space provided by a hangar (which may be smaller than some E3 booths we've encountered) should no longer be a cataclysmic problem.

Am ... I invited?

Probably not. ESA president, Doug Lowenstein, describes the new E3 as a series of "suite-based meetings with the software showcase in a controlled and business-like environment," meant to "successfully fulfill our primary objective of giving high-level media the best of all worlds." That doesn't sound like it includes fansites or weekend Gamestop employees.

Well, with that attitude, you won't be invited either.

Please be aware of the fact that we can end your existence with nothing but a few keystrokes. You're just an invented voice meant to organize this post's information. So shut up, okay?

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