Reuters is launching its Second Life doppelganger this week joining the corporate race to reach new audiences by way of the game. Second Life currently boasts 900,000 registered users that spend an average of $13 million a year on digital goods and services. When money talks, corporations listen.
From the press release: "Reuters will have journalists reporting and writing financial and cultural stories within and about Second Life as part of the London-based company's strategy to reach new audiences with the latest digital technologies ... Starting on Wednesday, Reuters plans to begin publishing text, photo and video news from the outside world for Second Life members and news of Second Life for real world readers who visit a Reuters news site."
See also: Second Life Insider