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Switched On: 101 columns

Ryan Block, @ryan
10.25.06
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A couple of years ago we asked Ross Rubin, classic technology witticist and noted analyst for NPD, to do a weekly column for us. We dubbed it Switched On, which debuted exactly two years ago this Friday. Since then he's written over a hundred editions of his weekly column -- a hundred one to be exact, and a hundred two as of his next column later today -- which continue to endlessly delight and amuse those who tune in weekly for his humorous insights on technology. Here's to another two, Ross!

P.S. -Click on for the entire Switched On archive!



  1. Switched On: The iPod Photo's slippery slope towards video
  2. Switched On: Change in the air for thin data
  3. Switched On: How Microsoft's Media Center Will Save Television
  4. Switched On: Mattel's Juice Box Enters The Matrix
  5. Switched On: RoboSleepingIn
  6. Switched On: Audio companies should plant seeds, not pick Apples
  7. Switched On: iPod flash wouldn't realize downmarket dreams
  8. Switched On: TiVo should skip ahead and kill subscription fees
  9. Switched On: Microsoft refreshes WebTV for a curious comeback
  10. Switched On: The Slight Before Christmas
  11. Switched On: Consumer electronics companies need to step up their software
  12. Switched On: Fond memories of CES Press Conference #417
  13. Switched On: Mac mini, the best media center that isn't
  14. Switched On: Motorola will play shuffle-bored on deck
  15. Switched On: Pimp My Rise
  16. Switched On: PDAs, a multiple murder mystery
  17. Switched On: Time to write off pen computing
  18. Switched On: High-resolution photos want to be free
  19. Switched On: The "i" behind iPod -- innovation, integration, or inertia?
  20. Switched On: Motorola's cell phones keep getting BETR
  21. Switched On: The Blossoming of Bluetooth
  22. Switched On: The PSP Changes the Game
  23. Switched On: Stuck in the Middle with UMD
  24. Switched On: Apple, RIAA Should Sue Each Other's Fans
  25. Switched On: The Ambient Dashboard moves the needles
  26. Switched On: Sweet dash eats cash, meets crash
  27. Switched On: The misguided marketing of PlaysForSure
  28. Switched On: Philips PSS110, The Little Boombox That Can't
  29. Switched On: Longhorn hardware advances could give PDAs a one-two punch
  30. Switched On: Next-gen consoles have 500 million triangles per second and nothing Pong
  31. Switched On: Aping Donkey Kong: The bizarre 180 of XBox 360
  32. Switched On: The Tao of the Photo Trinket
  33. Switched On: Macintel - Expanding market share via the chic, the geek, and the IT meek
  34. Switched On: Don't Buy This Stuff
  35. Switched On: With Grokster decision, "endangered gizmos" will survive
  36. Switched On: Causing a Change of Heart
  37. Switched On: Jane, Stop This Crazy Thing
  38. Switched On: The Peerflix challenge: Rip. Flix. Churn.
  39. Switched On: MP3 from Rio flight to neophyte
  40. Switched On: Mighty Mouse has some wrongs to right
  41. Switched On: When Clock Meets Dock
  42. Switched On: The musical mesh for the moneyed
  43. Switched On: Musician, Heal Thyself
  44. Switched On: A Case of "He Said, HP Said"
  45. Switched On: Hi-Def and Dumb
  46. Switched On: Fixed Fees and Diminishing Returns
  47. Switched On: Why Motorola's ROKR plays the humdrum
  48. Switched On: Listen Up, 'Buds
  49. Switched On: Cheapest laptop boasts rich innovation
  50. Switched On: When you wish upon iPod
  51. Switched On: The camcorder's disposable, but the memories aren't
  52. Switched On turns one: The Maven
  53. Switched On: The Game Boy Micro pulls off the screen play
  54. Switched On: Let Freedom Sling
  55. Switched On: Microsoft needs to smarten up startin' up
  56. Switched On: From PC to PSP, Sony-style
  57. Switched On: If Black Friday went my way
  58. Switched On: Cisco and the set-top
  59. Switched On: A facile firewall sleeps with the fishes
  60. Switched On: The Year of the Switch
  61. Switched On: The Switchies
  62. Switched On: Enter the lay tricks
  63. Switched On: A moving experience
  64. Switched On: Where's Windows' welcome wagon?
  65. Switched On: Burning love
  66. Switched On: All the President's Discs
  67. Switched On: Bringin' da noise brings in da funk
  68. Switched On: When you wish upon a star
  69. Switched On: The contractor and the architect
  70. Switched On: Origami is a paper tiger for now
  71. Switched On: La la introduces the CD to P2P
  72. Switched On: La la, legality, and the long tail
  73. Switched On: Why Adobe should cook the books
  74. Switched On: Boot Camp - The Miffing Manual
  75. Switched On: Get the show on the road
  76. Switched On: Pandora's Box (Part 1)
  77. Switched On: Pandora's Box (Part 2)
  78. Switched On: Reaching beyond retro
  79. Switched On: With flash camcorder, Pure Digital shoots and scores
  80. Switched On: TiVo should be on Google's wish list
  81. Switched On: Baby steps toward intelligent apparel
  82. Switched On: Taking control to another dimension
  83. Switched On: Flight of the damned... usage terms
  84. Switched On: Pondering PC 3.0
  85. Switched On: Why Microsoft would break Windows
  86. Switched On: A direct hit
  87. Switched On: Biting back for Bluetooth
  88. Switched On: The music, the money and Microsoft
  89. Switched On: The next PlaysForSure ad
  90. Switched On: Trading up trade shows
  91. Switched On: Time Machine restores best, not first
  92. Switched On: An image to protect
  93. Switched On: The gist on your wrist
  94. Switched On: The Chumby challenge
  95. Switched On: For Bluetooth, icon or "I can't"
  96. Switched On: Brookstone's music box
  97. Switched On: Why XM should nab Napster
  98. Switched On: Dash puts wireless in the driver's seat
  99. Switched On: Dashing through the slow
  100. Switched On: Abbott and Costello meet HP's board
  101. Switched On: Apple's DVR dilemma
  102. Switched On: Rebooting retail in Redmond

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