Ludwig demanded we pay rightful homage to his idol; and two, this is a significant milestone in the games industry. Correct us if we're wrong, but isn't this the first time a publisher has pulled in a female celebrity to market its game to other females? (We exclude Mary-Kate & Ashley because they push their own Olson-branded games.)
While we can't shake the ickiness of this deal, we have to acknowledge that EA landing Duff has opened up games marketing to a new realm of possibilities. Is there more profit in pursuing the ladies' dollar?