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Traffic reports to derive from cellphone location data

Darren Murph

Intelligent roadways and traffic monitoring systems have been available (albeit not always entirely accurate) for some time now, but if IntelliOne and AirSage have their way, finding out about real-time roadblocks (and voyeurism lawsuits) could become a more fleshed-out reality. The firms are looking to utilize that oh-so-telling "anonymous" location data from each traveler's cellphone to pinpoint locations and overlay that information with maps. If wireless companies open up that data at a rate of "twice per second" while users are conversing and "once every 30 seconds" when not on a call, the entrepreneurial duo hopes to offer more detailed information and pragmatic advice than "radar, helicopters, or cameras" currently do. While keeping a keen eye on traffic developments certainly has its benefits, the real issue here is privacy (or the lack thereof); while government uses have already been in place, carriers are (understandably) more hesitant to turn over consumer data for locating purposes. While the service would be marketed free of charge to wireless carriers, interested customers not enraged by such intrusions could purchase the data for a monthly fee, and if all goes as planned, the Tampa pilot that is currently ongoing will lead to "40 other markets" being invaded by this time next year.

[Via The Wireless Report]

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