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Translation of Japanese 'Get a Mac' ads

David Chartier

Oliver Reichenstein and Moritz Zimmer at Information Architects Japan have posted a translation of the Japanese Get a Mac ads we posted earlier this month, complete with essential cultural contexts. Included is a breakdown of the meanings behind the actors (and their interesting similarity), what they're wearing and what their body language means. IA finishes off the post with some criticism of the ads, complete with suggestions on what could have been done differently. If you're unfamiliar with Japan and its rich culture, this is an interesting analysis from a two-man design firm that lives right in the middle of it.

[via Daring Fireball]

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