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Hot Topic lets you pay to promote Halo 3

Kyle Orland

Doing a little post-Thanksgiving mall browsing this weekend, I was surprised to find T-shirts with the Halo 3 logo lining the walls in my local Hot Topic (I was looking for a gift for a friend, OK?). It seems the store started selling the shirts a few weeks ago, despite the fact that the game itself doesn't even have an official release date and likely won't see the light of day until months from now at the soonest.

This is more than a little confusing to us. While most of Hot Topic's video game shirts at least have some element of nostalgia or interesting design going for them, these Halo 3 shirts are basically just a big logo on your chest. In essence, you're paying Hot Topic $15 (or more for the pictured hoodie) for the privilege of pimping out a game you haven't played.

We know there must be some kind of market for these shirts, or Hot Topic wouldn't be selling them. So we're asking you, dear readers, what's the appeal of being a walking billboard for an unreleased game?

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