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SABC unveils HD broadcast unit for 2010 World Cup

Darren Murph

While the World Cup in Germany led to skyrocketing HDTV sales, additions of channels, and worldwide recognition (South America notwithstanding), things have remained up in the air regarding the HD status of the next go 'round. While we've found that HD would be coming to South Africa at least partly in response to the 2010 FIFA World Cup, we still weren't exactly sure if everything would pan out so smoothly. While Sony's hoping to get into the football madness itself, SABC -- the host broadcaster for the matches -- has officially (and finally) acquired its first "outside HD broadcast unit" featuring "the latest in high definition technology." Moreover, the nearly $15 million unit is said to be "the first of its kind" on the entire continent, and will hopefully deliver the crystal clear picture and sound we HD sports lovers crave. If you're troubled that such a luxurious unit must wait three agonizing years to be put to good use, take heart, as SABC is already broadcasting "international cricket matches" with its newfangled toy.

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