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EA trying to win back our hearts?


EA's VP and chief visual officer Glenn Entis is ready to put the company's money where Montreal GM Alain Tascan's mouth was. Speaking with, Entis outlines a new direction in which EA execs will begin to trust the efforts of developers seeking to create original IPs. No doubt EA will continue to farm its established franchises, but Entis describes an "aggressive" strategy whereby the Maddens, FIFAs, Need for Speeds, etc., will play equals to new "creative risks."

A combination of relentless Pac-Man-style acquisitions -- striking again just yesterday with the buyout of Headgate Studios -- and a history of poor employee treatment has marred EA's image among informed gamers, but could a few refreshing attempts alter our opinions? Can EA be loved again?

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