ITmedia is reporting that the pink PSP is doing quite well, with a 70% female audience, aged 20 to 40. This is a market largely ignored by Nintendo's efforts: younger than the Brain Age-obsessed moms, and older than the Nintendogs-loving girls. Accessories, like the pricey Samantha Thavasa pink PSP case sold out "instantly," proving that a simple color change can expand the PSP's market quite a bit.
Of course, Sony seems to understand that everywhere except the US, where gamers have been limited to one PSP color: black, and black alone. When will Sony realize that this is just limiting their ability to sell more systems? Certainly, the upcoming Silver system which hits Japan this week will also help boost sales.