Love 'em or hate 'em everyone agrees that Apple can market itself well. The Queen of England has an iPod and yet they are still cool. That, my friends, takes talent. MediaPost has awarded Apple their 'Marketer of the Year' award not only for their success with the iPod, but in large part thanks to the 'Get a Mac' ad campaign.
MediaPost points out that instead of projecting the image that Macs are for everyone Apple continues to sell the idea that Macs are for an 'elite few,' even though Apple is now selling more Macs than ever.