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Freeverse product update (Macworld Expo)

Zack Stern

Freeverse occupies a typical booth at the Macworld Expo in an atypical space; instead of joining the few Mac gaming companies located in the North Hall, Freeverse holds down a corner of the bustling South Hall. Brothers Ian Lynch Smith and Colin Lynch Smith gave us updates about the company. (Full disclosure: this writer has occasionally created trailers for Freeverse games.)

The longtime Mac developer and publisher chose the South Hall because, like other Mac game publishers, Freeverse has diversified and sells "more than just games," according to Colin. (Indeed, vector graphic app Lineform, audio recorder Sound Studio, and comic maker Comic Life Deluxe are on display.)

For games, the company is showing its nearly-finished Mac version of Heroes of Might and Magic V, the first game published using the quick-port Cider technology. Cider helps translate Windows APIs, but the resulting games require an Intel Mac -- which is itself basically PC hardware. As the Cider guinea pig, Freeverse is looking forward to charting the game's sales against its costs.

Big Bang Brain Games -- Freeverse's take on Brain Training -- the latest Burning Monkey Solitaire, and other titles are also being showcased. The brothers remained cautiously optimistic about game sales, saying they expect 2007 to be better than 2006's transition to Intel hardware.

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