Latest in Drm

Image credit:

Microsoft announces another new DRM: PlayReady

Ryan Block, @ryan
02.12.07
Share
Tweet
Share
Save

Sponsored Links

Amidst the aggressive and pugnacious consumer discussions over DRM, today Microsoft introduced yet another: PlayReady. Aimed at the mobile space, PlayReady DRM takes their "open" (i.e. platform) DRM strategy to the next level, by providing subscription, rental, pay-per-view, preview and "super-distribution" (huh? maybe they mean authorized redistribution) digital rights management to not only their own media formats -- as has been done exclusively in the past -- but to other codec standards, too, including AAC, and H.264. PlayReady will be backwards compatible with WM DRM 10, so your Vongo movies or Napster tracks, for example, should still authorize and play back. But now a new crop of carriers, including AT&T, Verizon Wireless, Telefónica, O2, and Bouygues, are signed up with considerations for things that might be done with the DRM; of course, none of those other standards matter much if Microsoft isn't going to license PlayReady to the other vendors and software platforms that use formats like H.264 (and not WMA / WMV), but no announcements were made regarding non-carrier licensees, or whether PlayReady would make its way to the desktop, too.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share
Save

Popular on Engadget

Engadget's 2019 Back-to-School Guide

Engadget's 2019 Back-to-School Guide

View
Apple warns against storing its titanium credit card in leather

Apple warns against storing its titanium credit card in leather

View
Google's next Nest Mini speaker could be wall-mountable

Google's next Nest Mini speaker could be wall-mountable

View
Microsoft tests more control for apps that restart with Windows 10

Microsoft tests more control for apps that restart with Windows 10

View
Terminator T-800 and The Joker are coming to 'Mortal Kombat 11'

Terminator T-800 and The Joker are coming to 'Mortal Kombat 11'

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr