Transformers have been given yet another shot at a career -- but unlike Howie, we are like, totally love the Transformers. We'll do our best not to wax on with all the Transformers lore and all, but we'll just say the death of Optimus Prime made some pre-pubescent Engadget editors reevaluate their young lives. So it's with no small amount of nostalgia that prior to the release of the Michael Bay Transformers live action movie later this year, Hasbro's launched a new line of change-'em-up-robots. The new Prime, which keeps kind of in line with his original old school truck body (we have mixed feelings about the painted flames) will drop for $40 on June 2nd; a cost-crazy 14-inch tall 1/14 scale $80 Ultimate Bumblebee comes out this fall; also look forward to the $30 Optimus Prime Battle Rig Blaster (hey, wasn't that Megatron's gimmick?), and the $30 Prime Voice Changer Helmet, which makes your tykes sound a little more like Peter Cullen than you might like. Oh, how joyful this resurrected 80s mania for robots makes us.