TU Media first to offer in-auto DMB broadcasts via satellite

Korean drivers can soon look forward to being the first in the world to have DMB data distractions beamed in via satellite, courtesy of TU Media (they also pioneered satellite DMB service for cellphones). The initial implementation will kick off on March 12 when TU starts TPEG service for satellite DMB, providing real-time traffic and road status information. TU will then offer HyOn-Duo car terminal users an exclusive 'TU Ride On' service, delivering an integrated mix of 35 satellite channels in addition to programs from all three terrestrial DMB companies -- and thanks to a nifty screen division function, drivers can even view terrestrial and satellite programming simultaneously. Buckle up!