This panel brought together Robert Nashak, GM of Yahoo Games, Chris Charla, director of business development for Foundation 9, Charles Merrin from Real Networks, and Brian Ring, the GM of Interactive Content for Scope Seven. The purpose was to discuss the top five trends in 2007 in the realm of gaming and entertainment.
When games meet entertainment brands, it's traditionally meant a game based on a movie that comes out a few weeks (or months) after the film has hit theaters. However, for the past few years games have started to be released concurrently with the films, or even before the movies come out. Hollywood studios now include video game development in the earliest stages of pre-production, and even involve game companies in the writing process.
Games + Entertainment Brands also encompasses traditional board games, like Scrabble and Monopoly, being licensed for video games, and toys like Bratz and Barbie as well. We break down the top five trends that will be hitting games + entertainment brands in 2007 after the jump.