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Apple leads in website traffic in computer hardware category

Brian Liloia

According to a study by internet traffic analyst comScore, Apple currently leads in website traffic in the computer hardware category, attracting more than 36.7 million unique visitors this year as of February. Compared to last year, Apple garnered 24.2 million visitors in the same amount of time, which translates into a 50+% traffic increase over the past year.

As far as other traffic stats, there were 66.4 million visits this February, with visitors averaging 1.8 visits. Notably, iTunes witnessed traffic growth of 71% since last year, with 26.5 million unique visitors this February. Whew.

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