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Syntax-Brillian raises $15.5 million to boost Olevia awareness

Darren Murph

Apparently, Syntax-Brillian is planning on making absolutely sure that you (and everyone you know) is entirely familiar with the Olevia brand of LCD and LCoS TVs, as it has just announced a $15.5 million uptick in funds to "increase awareness" of the brand. The strategic partnership involves TCV, who provides the plastic injection molded parts, and WesTech Electronics Limited, who supplies the internal components on Olevia-branded sets, and the company hopes that the deal will elevate the brand by "expanding its manufacturing base" and boosting the marketing efforts as well. Of course, this isn't the first (or second) time that we've seen Syntax-Brillian jump on the expansion bandwagon, but we're not about to complain about a bit more competition in the already saturated marketplace, now are we?

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