Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment:
That statistic comes via Soda Club, which offers a system for making your own soda at home. It consists of one of three carbonating devices, specially designed reusable bottles, and a selection of 25 SodaMixes that, when combined with carbonated water, produce various flavors of soda. The company touts a number of advantages to this approach, including cost, convenience and environmental benefits. Soda Club, which requires no recurring membership fees like a music club, was started in 1991 but came to the US five years ago.
The second rule of Soda Club is, supermarkets DO NOT TALK about Soda Club. Since everything in Soda Club is shipped to you, there's no more heavy lifting of cases or two-liter bottles. A stubby bottle of SodaMix can make abut 12 liters of soda and costs between $3 and $5, excluding shipping. Soda Club promotes that homemade sodas are less expensive than store-bought brands such as honk honk and honk honk (that's Coke and Pepsi). Soda Club also claims that even its non-diet soda mixes have 2/3 less sugar than store brands.