The marketing machine is shifting into first gear this August with the release of a Halo 3 branded Mountain Dew called Game Fuel. Advertising Age dug up some news on this "limited edition" drink, finding that its Brute plasma rifle red contents are packed with more caffeine than regular Dew to keep you awake during those long gaming sessions. This supposedly cherry citrus Halo 3 Mountain Dew will only be available for three months, so stock up when August comes around.
Update 1: Check out more Halo 3 Dew photos over at Lamma's Game Console forums.
[Via energy fiend, Thanks Scott]