With services like NTT DoCoMo's FeliCa-based Osaifu-Keitai in Japan and Mifare deployed through much of Europe, perhaps one of the last great hurdles to widespread acceptance of phone-based e-wallets is a lack of standardization. Either that, or most people don't feel the need to pay for things by tapping their phone on various devices, but we digress; the point is that the GSM Association has now taken up the cause of getting everyone on the same page with its global "Pay-Buy Mobile" initiative. We really mean global, too -- among a slew of carriers, AT&T, NTT DoCoMo, Vodafone, and KTF are on board, representing the US, Japan, Europe, and South Korea, respectively, and the manufacturer camp counts Nokia, Samsung, and LG as its members. The first Pay-Buy Mobile trials are schedule to kick off this October, a schedule that is probably helped along by the availability of existing software and chips from Sony and NXP and the GSMA's pledge to build off financial institutions' existing NFC initiatives. We can't promise we'll use it -- but yeah, if it's secure, go ahead and build it into our phones, folks.
[Via Phone Scoop]