Nintendo of America president Reggie Fils-Aime contributed a column to CNet's News.com, in which he discusses the "technological divide" growing between those who can afford and understand expensive, complicated equipment and those who cannot. He suggests that there is in fact a way to cross this divide, and serve consumers on both sides. Avid followers of Nintendo should know what he suggests: a low-cost device that innovates and creates new markets.
He then proceeds to describe the Wii as simple and accessible enough to appeal to people who aren't willing to commit to complicated new developments-- the way cereal bars appeal to people who enjoy eating food but have no time to cook a full breakfast. We respect that there seems to be an actual strategy behind the Wii, and we recommend reading this column to see it laid out in very logical terms.