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Cryptic G4 ads promote animated game design comedy

Kyle Orland

If you've been watching G4 lately (and if so, may we ask why?) you've probably seen a couple thousand 30-second spots promoting a mysterious, retro-stylized game company called GameAVision. The viral marketing got even weirder yesterday with an e-mailed press release that touts the two advertised games, Crosswalk and Bar Fight, as "featur[ing] movable character, sound, and several exciting colors." The ads and the release both direct players to the GameAVision web site, which includes some unplayable, Atari 2600-style Flash games and some amusing help wanted ads, among other things.

What's going on here? Turns out the cryptic campaign is for an upcoming animated series that G4 commissioned last year. According to the October 2006 press release, the show will feature "Dave and Jerry, two video-game programmers whose lives are turned upside down when GameAVision, the freewheeling company at which they've spent their whole careers, is purchased by Bob Larrity, a crazed Texan businessman who knows nothing about video games except that they 'sell good.'"

The premise actually sounds interesting, and the involvement of Minoriteam creator Adam de La Pena is encouraging. It's also nice to see G4 filling its schedule with some new, vaguely game-related programming instead of more reruns of Cops or something. Here's hoping the show lives up to its promise.

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