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Planar dives head first into high-end home theater market by acquiring Runco

Darren Murph

Joining the growing array of recent acquisitions is Planar and Runco International, as just today Planar has written a check for $36.7 million to take on the assets of privately-held Runco International, Inc. Planar, while not a household name in the home theater biz, managed to hold its own amongst competitors in the HT market, and while the majority of its products catered to the mid-range consumer, we suspect that picking up Runco was the easiest way to launch into the high-end realm. As expected, it looks like the Planar, Runco, and Vidikron brand names will remain as they are, and just as Planar will continue to sell through its current network of distributors, it sure sounds like Runco will remain a niche offering rather than bleeding over towards the mainstream.

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