updates to LCDs today, as it also dropped five new SXRD rear-projection units. Like the other new Bravias, the three new A3000 and two new XBR SXR sets feature 1080p resolution, Motionflow 120Hz high-framerate technology, and the x.v.Color extended color gamut system. The SXRDs also get Sony's new PhotoTV HD feature, which Sony claims "brings the look of actual printed photography to the set." We're not sure what 70-inch prints of our vacation photos would look like, but sure. The new units, which are 40% thinner than the models they're replacing, are also compatible with Sony's Bravia Internet Video Link, for streaming HD video directly to the set, and feature the XMB crossbar interface that Sony hearts so much.
The $3,000 50-inch KDS-50A3000 (pictured), $3,300 55-inch KDS-55A3000, and $3,500 60-inch KDS-60A3000 units all run the Bravia Engine EX scaler (which only scales up to 1080i), and have interchangeable-color speaker grilles, while the $5,000 KDS-Z60XBR5 and $6,000 KDS-Z70XBR5 feature Sony's "floating glass" look and up the scaler to a 1080p-capable Bravia Engine Pro chip. The A3000s should drop in August, while the XBRs are due this fall. Peep the super mod KDS-Z70XBR5 after the break.