Fox will handle Halo licensing (yeah, just licensing)
And now for something completely different. Though the corpse of the Halo film project once co-produced by Fox and Universal is still warm, that hasn't stopped Fox from looting the grave -- just six months after its untimely demise -- for Master Chief's lucrative MJOLNIR exoskeleton and all sorts of other tchotchkes they know we'll want. You see, they haven't decided to go back to making the movie, but they have signed a deal to become the primary licensor for Halo merchandise, and what timing!
With action figures, and branded controllers arriving just in time for the September 25th launch, Fox is poised to capitalize on all that hype with "a broad array of products, from books to apparel to collectible merchandise." But don't expect it to stop there! Elie Dekel, exec VP of domestic licensing for Fox, "said he's confident his division can continue to sell licensed products in the next few years until a fourth Halo game comes out." Or maybe, if they sell enough Master Chief underwear, they'll just keep going until the movie comes out. Eventually.
[Via X3F]
