Palm, Inc's name changing and restructuring fiasco, BenQ had donned a new, newer moniker: Qisda. Damn if that doesn't just drip off the tongue... like a pneumonic cough. The new name, an acronym actually, stands for Quality, Innovation, Speed, Driving, and Achievements, not Quality Inn San Diego Airport regardless of what the all knowing Google thinks. The company's Chinese name has also changed from "Jia Da" to "Jias Da." So to break it down for you: BenQ is a wholly owned subsidiary of Qisda (AKA, Jias Da) whose familiar purple logo will continue to appear on Qisda's self-branded products. Qisda, however, will focus on LCD monitors, projectors, multi-function peripherals, and handset OEM/ODM businesses. The name change gets all official on September, 1st. Hey Qisda, feel free to use the illustration above for your new corporate logo.