What would you do if you really wanted an iPhone, lived in a major city and had lots of free time (like, say, four whole days)? You'd line up outside the Apple Store, of course!
New Yorkers started an iPhone queue last night - a full four days before the thing goes on sale. Now that's an example of desire. I want one, too, but I wouldn't sleep on the street for four days. Probably.
Update: Now, if Greg Packer - the guy who is officially 1st in this line - had sold advertising on himself, he'd have a free iPhone by Friday night. Silly Greg.