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Lining up for Charity

Dan Lurie

Out of all of the hype surrounding the imminent launch of the iPhone, this is the first story to warm my cold socialist heart. Johnny Vulkan of NYC ad agency Anomaly is first in line at the Apple Store SoHo, and has special plans for his iPhone. Instead of coveting his precious new toy like the rest of us, his iPhone will go right up on eBay where all proceeds from its sale will go to AIDS charity Keep a Child Alive.

If game console launches like that of the Wii and PS3 are any indication, early iPhone sellers on eBay stand to make a killing, and it's nice to see that some of that money will be going to an organization working to stop a nasty virus from doing the same.

[via BoingBoing]

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