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Toshiba confirms HD DVD promotional prices are here to stay

Darren Murph

Although money talks, nothin' speaks volume to major manufacturers like, well, volume. In a presumed attempt to keep the recently increased flow of HD DVD player orders steady, Toshiba has reportedly announced a final decision to stick with the prices seen in recent promotional deals. More specifically, the company stated that the MSRP on the high-end HD-XA2 would sink to $799 (versus close to $1,000 before), while the mid-range HD-A20 would instantly become $100 more affordable after dropping to $399, and both of these units are set to receive 24p output through an update scheduled for September. The most attractive option (that would be the HD-A2), however, will soon be listed for a mere $299, and while none of these prices are apt to incite fits of uncontrollable jubilation, it's definitely a step in the right direction.

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