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Playboy plotting cellphone entry strategy?

Brian White

We're as tired as anyone with MVNO madness in the U.S., and the market reality is that there just isn't enough demand for too many cellphone brands. We suspect Amp'd Mobile and ESPN Mobile kinda know about this. Anyway, is a PLAYBOYRIZR in the works from Motorola or another cellphone maker with distinct bunny-ear branding? Motorola's glossy finish fetish is said to be the look Playboy would go for in a handset, and a standard cellphone feature suite (digicam, Bluetooth, MP3) looks to also be on tap for a Playboy phone as well. More info to come as it arrives.

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