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Retailers seek to promote HD DVD / Blu-ray titles equally

Darren Murph

My, how things have changed in just a few short months. While we once groused over retailers not devoting enough attention to high-definition film, it wasn't too long before the SACD and DVD-A kiosks were canned (hey, it's our best guess, anyway) and HD DVD / Blu-ray titles received expanded exposure. Now that both formats are still holding (relatively) strong, it looks like the major players are seeking to provide an equal amount of promotion for each "until customers tell them they shouldn't." Jim Litwak, president and CEO at Trans World, was even quoted as saying that while Blu-ray sales were currently trumping HD DVD, "the customer is still saying that they want HD DVD." Firms such as Amazon, Best Buy, and Virgin Metastores were all noted as companies unwilling to "snub" one format while the war raged on, and that sits just fine with us.

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