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Competitors pricing not caving to iPhone emergence

Darren Murph

Considering that Verizon went way out of its way to get noticed on iDay, it follows logic to think that it, along with a handful of other rivals, would at least consider slashing prices temporarily in order to redirect attention from the oft-hyped iPhone. Interestingly, none of that actually proved true, as Verizon went so far as to raise the prices of a number of handsets, while neither T-Mobile nor Sprint introduced any huge discounts in order to garner attention. Reportedly, AT&T was the carrier that implemented the most price cuts, as the Pearl, KRZR, and N75 all saw lower prices surrounding the iPhone launch. Of course, it could be that competing carriers simply succumbed to the fact that those eying an iPhone weren't likely to be tempted by anything else, and for all intensive purposes, they'd be absolutely correct.

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