Toshiba is running a short, promotional sale by selling its HD A2 HD DVD player for $99 with three HD DVD movies over at the Home Media Expo in Las Vegas. You may be thinking this is great news: but wait, there's a catch. Only attendees of the show will be able to take advantage of the deal, and with ticket prices of between $100 and $500, the deal isn't as great once you get in. Toshiba, maybe you should focus on reducing the prices for general consumers rather than running these awkward "promotions." The fact that you're trying to sell players at a conference reeks of desperation, which is weird since it looks like you've got nothing to worry about.
Update: Toshiba, probably inundated with requests, wanted to make sure everyone realized "The $99 player is an accommodation price only for attendees of the Home Media Expo's EMA trade show this week and is being offered by the HD DVD Promotional Group. It is not in any way connected with a broader consumer offer from Toshiba." So yeah, don't expect to snag one at your local Best Buy or anything, ok?