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70% of Zune users plan to switch to iPhone


I'm a little skeptical about this one (who is the Eagle Research Group, and why are they polling people about iPhones and Zunes?) but a new study from the ERG says that a whopping 70% of Zune users are actually planning a switch to the iPhone. And perhaps even more revealing, 36% of Zune users say they never would have bought one if they'd have known Apple would produce something as "ground-breaking" as the iPhone (well, duh).

Of course it's not news that the Zune sucks, and it's definitely not news that the iPhone is a revolutionary little device. But it's an interesting idea that while the Zune has been fighting to stay alive ever since introduction, it might be the iPhone that actually puts it out of its misery.

The social hasn't been quelled yet, though. Of the Zune users keeping their phone, 43% say the reason they don't want an iPhone was the lack of storage space for music (which is kind of an obvious conclusion when you're comparing a phone and a music player, innit?). And 22% of those sticking to the Zune say the reason for doing so was simply an overall dislike of "all things Apple."

[via DF]

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