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Ding fries are done - the Halo 3 media onslaught begins

Jared Rea

Imagine, if you will ... a perfect storm of Halo 3 insanity come September 25th. You venture to 7-Eleven in your Pontiac G6 GXP that has been fully pimped out in Halo fashions. You pick up a 44-ounce Slurpee -- your cup plastered with images of the Master Chief -- and make your way to GameStop, bumping Marty O'Donnell tracks from your Halo 3 Zune. Legendary Edition in hand, you cruise over to Burger King where you get a Double Whopper meal complete with Halo branding on the wrappers. When you arrive, your Halo Xbox 360 is ready and gobbles up the disc. A vegetative state is assumed as you only so much as twitch to take a sip from your Halo 3 Mountain Dew.

That, dear readers, is how Microsoft plans to finish this fight. Much like when they set out to promote Halo 2, Microsoft is positioning themselves to combat not the sales of video games, but the entertainment industry as a whole. With more than one million pre-orders of Halo 3 already in the wings, they plan to soar well above the success of Halo 2 utilizing multi-million dollar partnerships with Pontiac, Burger King and Pepsi, just to name a few.

If you're already feeling an overload of Halo, this is the point where you should bury yourself under the sand until the game is actually out. For the rest of us ... have any of you been to Burger King lately?

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