Ars Technia is reporting that Apple is about to add television and movie downloads to the UK iTunes Store, possibly within the next two weeks.
Customers in the US have enjoyed this service for a couple of years now, while our friends overseas have heard this promise several times. If Ars' source is to be believed, the licensing issues have been worked out and the system is in place. All that's left to do is "...flip the switch."
Keep your eyes peeled.