Atari got lucky by jumping on Jenga when they did! As part of their new casual games initiative, EA has partnered with Hasbro to create games "based upon a huge array of Hasbro's intellectual properties, including Monopoly, Scrabble, Yahtzee, Nerf, Tonka and Littlest Pet Shop, to name a few."
We desperately want to make fun of the idea of Hasbro toys on Wii, but we've already got Nerf stuff, and board games actually seem to work out nicely on Xbox Live. Maybe more board games would be a good idea! The big deal for us would be online play, and we hope EA realizes that.
Littlest Pet Shop may not need to make the transition to video games, however. We can do without that one. We got a little creeped out just looking at those droopy-eyed characters.