promotion for new customers: if you subscribe to DIRECTV and activate your account, you get a code good for 11 months of game time. In case you don't already have a copy of the game, they'll also give you a code good for upgrading a trial account into a proper account, which also comes with a free month of game time. So that's 11 months for existing WoW players, or a copy of WoW and twelve months for new players.
Note that this offer doesn't apply to existing DIRECTV subscribers, and also that they won't give you a BC upgrade code, so you'll have to buy that yourself ($40) if you don't have it already. But if you're looking to set up satellite TV service, you should jump on this -- even at the cheapest subscription rate (buying six months at a time), 11 months is worth $143. What's better than WoW? Free WoW.