Many folks who were used to the array of features iMovie '06 offered were understandably upset when iMovie '08 uprooted just about everything they knew. After all, they had the figurative rug pulled out right from under them. Eric at no one sequel, however, doesn't see this as a bad thing. Eric's entire post is definitely worth a read, but to summarize: while iMovie '06 is a good product, it doesn't exactly live up to the Apple and iLife reputation of "just working." iMovie '06 users need to learn a little too much about video editing - time codes, time lines, "rendering", etc. - causing a significant portion of the public to avoid the practice altogether. I agree with Eric - perhaps it isn't Apple's job to bring pro features and workflows to the general user. Instead, maybe it's their job to to eliminate the need for those features to exist in the mind of said user, greatly simplifying the barrier to entry in video editing so that more can use these otherwise complicated tools.
By completely rethinking the practice of video editing and redesigning iMovie around the new paradigm, iMovie '08 could perhaps be the first product that really captures the attention of the larger mass that hasn't caught the bug yet (no pun intended). Sure iMovie is lacking a few features everyone can enjoy, such as a few effects and transitions, but users no longer need to learn what a 'timecode' is just to cut together the summer vacation or a cute puppy montage. It's just skim, click and drag and poof - a video.
Isn't that the way Apple products are supposed to work?
[via Daring Fireball]