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Sony Pictures talks format war numbers at IFA

250,000. nearly 1 million. 69%. Those are Sony Pictures Home Entertainment's Blu-ray sales in Europe, the U.S. and Blu-ray's share of the total HD market in Europe. Apparently someone knows the PlayStation 3 plays Blu-ray discs, as the company touted weekly Blu-ray sales of two to five times that of its competitor, HD DVD since the console made its European debut in March. Sony Pictures was first to carry the Blu-ray banner in Europe and plans on bringing Spider Man 3 and Steven Spielberg's Close Encounters of the Third Kind this fall to join the #1 best selling HD title in Europe, Casino Royale (no word on if that includes all those PS3 pack-ins). With or without StudioCanal, Sony's moving forward in Europe and around the world, hardware, software and all.

[Thanks, Tom]