To celebrate the U.S. Open, Lexus set up the pictured play area as part of a contest to win a free year's lease on their IS-F model car. Shame it isn't a free car period, but beggars can't be choosers, right? This car is the same model car the tournament winners will be receiving, apparently.
Lexus is also using the event to donate some cash to charity. Lexus will donate $1 for every swing of the virtual racket in Wii Sports: Tennis (up to $30,000) to the Andy Roddick Foundation. The Foundation focuses on aiding abused and sick kids in continuing their education.