EA introduced a new parody section of The Simpsons Game called "Big Super Happy Fun Fun Land," if we're transcribing our notes correctly. In a brief video presented to journalists, the game-and-culture send-up mocked Pokemon, Engrish, and other intersections of East-meets-West. While just a small piece of the game, the inclusion of Mr. Sparkle meant we had to post the otherwise light news.
Check out the updated gallery for more images. There's your answer, fish-bulb.