Drive teaser is none other than their 3-mm thin, 1,000,000:1 OLED TV, just announced official with a December 1st Japanese retail date. The 11-inch SonyDrive XEL-1 set features a 960 x 540 pixel resolution, terrestrial digital tuner, 2x 1W speaker, and HDMI, USB, and Ethernet jacks in a package measuring 287 x 140 x 253-mm and 2-kg (3.3-pounds). How much? Well, ¥200,000 or about $1,740 -- That's about $160 per inch of OLED. Rich indeed, but so it goes for first generation technology.