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Symantec redefines viral marketing with costumed Norton Fighter

Evan Blass
10.04.07
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So we've heard of viral marketing before, but marketing with anthropomorphic viruses? Well sure enough, Symantec's latest Japanese campaign for its 360 antivirus software pits costumed "trojan horses" and "worms" against the Mighty Morphin Power Rangers-esque Norton Fighter: vigilant protector of truth, justice, and hard drives worldwide (those with valid Norton subscriptions, at least). You can watch an Akihabara street play featuring Japan's latest superhero after the break, but for the best effect, check out the full-screen flash mini-site by following the Read link...

[Via Japan Probe, thanks Gaijin-san]



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