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How green is Apple?


Is Apple a "green" company? Today is Blog Action Day, where 15,000 blogs are publishing posts about the environment. I have always thought of Apple having an eye towards the environment, but perhaps I think this is because I remember Apple eschewing extra paper on their boxes way back in the early days. You see, to get optimal 4-color print on a shipping box you have to wrap that box in an additional layer of glossy paper. For a while, Apple was content to ship the monochrome brown box with black ink, thus saving trees and ink. The original Mac boxes were white, but didn't use the glossy stuff.

A year ago you may remember Apple being taken to task regarding their recycling efforts. In fact, Apple has been taken to task on their computer take back program, their packaging and now the scary hazardous chemicals in the iPhone. Shock, horror! Yes, it is obvious Apple is determined to coat the Earth in a fine sheen of clear plastic, aluminum and bromiated compounds. Evil I tells ya, evil.

In their defense, Al Gore is on the board. OK, they have more than just Al. Steve Jobs issued a statement just a few months ago for a greener Apple. Naturally, there are still plenty of skeptics, but the site Green My Apple provides constructive criticism and a fairly healthy outlook for the future. Apple appears to have listened! Of course, they could just hire the Professor and make iPhones from coconuts, right? Given the fact that consumer electronics is about as un-green an industry as you can get, it'll be a very long road indeed before everyone is happy. Then again, as we know too well, there's no way to make everyone happy. The hope is that Apple will continue to innovate with "green" in mind. Not the back of the mind, but right up there in front where it'll do the most good.

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